SEATTLE, Wa. –Amazon.com Wednesday announced Amazon Video On Demand. The service provides ad-free streaming of movies and television episodes to Macs or PCs. The move updates prior streaming available only to PC users or TiVo owners.
Amazon also unveiled plans to stream video to some Sony televisions. Amazon Video On Demand can be viewed directly by some Sony HDTVs or on Sony BRAVIA televisions using a Sony BRAVIA Internet Video Link.
The Internet retailer said it will now offer the first two minutes of every movie or TV episode to give customers a chance to decide whether to rent or buy a video.
Starting today, to make it even easier for customers to decide whether they want to rent or purchase a title, the first two minutes of every movie and TV show automatically plays for free as soon as they visit the product detail page. At any time during the free viewing period, customers can choose to purchase or rent the title to watch it in its entirety. Once a customer orders a video, it is automatically added to Your Video Library. With the new Your Video Library, customers can access and stream their Amazon videos through popular web browsers on Macs and PCs. Customers can also access Your Video Library through the Sony BRAVIA Internet Video Link device on their compatible Sony BRAVIA televisions.
“We’re continuing to create new, convenient ways for our customers to watch digital movies and TV shows. The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live—customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony BRAVIA TV via Sony’s BRAVIA Internet Video Link device,” said Roy Price, director of Amazon Video On Demand.
Amazon Video On Demand offers more than 40,000 movies and TV shows.
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