New York, NY (AB) — The women’s blogging network BlogHer Thursday gained $5 million in second-round funding from the venture capital arm of NBC Universal, Venrock. Along with the cash, BlogHer entered a cross-promotion deal with NBC-owned iVillage. The arrangement means iVillage, Oxygen.com and BravoTV.com will use BlogHer content. NBC will also hawk its Women@NBC ad network to BlogHer readers.
The pact comes as NBC tries to salvage its iVillage property which has been in upheaval.
Source: NBC, PaidContent
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